Brands That Sell Well

Some fine jewelry brands sell better than other brands.  Use a loop or magnifying glass to check your pieces for signatures, initials or maker's marks.  The following have a history of selling well:

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Trifari

Hermes

Tiffany & Co.

Pandora

Logos Caviar

James Avery

Jabel

14K, 18K or 24K gold

(some) signed sterling silver

Brands That  Do Not Sell Well

Some jewelry just doesn't sell well on eBay, even if you paid a lot for it. 

The following have a history of not selling well:

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most costume jewelry

gold filled jewelry

gold plated jewelry

jewelry without precious metal content and no maker's mark

unmarked pearls - unless there is gold hardware and/or maker's mark

HSN jewelry

Things to Look For:

Examine your jewelry for the following traits -- it will help you determine whether you have a treasure worth turning into cash, or a piece that would be better gifted or donated.

Does it have a gold mark (10K, 12K, 14K, 18K, 24K, 417, 585, 750)?

Does it have a sterling silver mark (925 or 999)?

Does it have a platinum mark (900, 900PT, 950, 950PT)?

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Does it have a maker's mark, initials or signature?

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Does it have a story of cultural/historical significance  -- for example, did it once belong to a celebrity or historical figure?

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Has it been appraised and if so, do you have the appraisal paperwork?  Although Jewelry rarely sells for an insurance appraisal price, buyers will pay more for a piece that has appraisal paperwork.

Is the piece in excellent condition or is there wear?

If there are gemstones, are they chipped or scratched (use a loop or magnifying glass)?

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