Things to Look For:

Look for a gold mark (12K, 14K, 18K), sterling silver mark (925) or platinum mark (950, 999).

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                                                                 Look for a maker's mark (small initials, signature or symbol).

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Evaluate the overall condition of your piece.  Is it smooth with little indication of wear or are there dents/scratches?  

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If your piece contains gemstones, check the condition of the stones.  Look for any missing stones and gemstones that are chipped or cracked, as these will detract from the overall value.  Stones in excellent condition will photograph and sell much better.

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Does your piece have an appraisal?  Jewelry rarely sells for an insurance appraisal price, but buyers will pay more for a piece that has appraisal paperwork.  So it's worth tracking down those papers!

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Does your jewelry have a story of cultural or historical significance  -- for example, did it once belong to a celebrity or historical figure?   A good story can add to the value of your piece, especially if it's documented!

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Examine your jewelry for the following -- it will help you determine whether you have a treasure

worth turning into cash, or a piece that would be better gifted or donated.

Fine Jewelry

Sell your

Brands That  Do Not Sell Well

Some jewelry just doesn't sell well on eBay, even if you paid a lot for it. 

The following have a history of not selling well:

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most costume jewelry

gold filled jewelry

gold plated jewelry

jewelry without precious metal content and no maker's mark

unmarked pearls - unless there is gold hardware and/or maker's mark

HSN jewelry

Brands That Sell Well

Some fine jewelry brands sell better than other brands.  Use a loop or magnifying glass to check your pieces for signatures, initials or maker's marks.  Although each situation is unique, the following have have sold well in the past and are worth bringing in for evaluation.

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Trifari

Hermes

Tiffany & Co.

Pandora

Logos Caviar

James Avery

Jabel

14K, 18K or 24K gold

(some) signed sterling silver